Strategic communication is one of the most important drivers of engagement in a wellbeing program. Without consistent, timely outreach, even the most well-designed programs can struggle to gain traction.
Navigate's Engagement Series is designed to address this by delivering structured, ongoing communication that keeps participants informed, aware of key actions, and connected to their wellbeing journey throughout the program year.
What the Engagement Series is (and how it works)
Navigate's Engagement Series is a structured set of automated communications that are triggered based on participant activity and program status, ensuring messages are delivered at the right time and remain relevant.
The series includes:
Together, these communications create a consistent cadence that keeps participants engaged, informed, and aware of what actions to take next.
Download a copy of the monthly Engagement Series topics →
How the Engagement Series supports engagement
The Engagement Series is designed to provide a steady, predictable flow of communication that supports participants from initial onboarding through ongoing engagement, while delivering content tailored to different wellbeing priorities, interests, personalities, and stages of change.
Participants receive reminders to complete onboarding, followed by a welcome message that introduces available tools and resources. From there, ongoing communications reinforce program details, including key incentives and deadlines, and provide relevant, personalized wellbeing content throughout the year.
Wellbeing newsletters are delivered multiple times each month and include program reminders, timely articles, and content designed to resonate with a wide range of participant interests and wellbeing goals.
For participants who become inactive, targeted outreach is delivered after 60 days of no login activity. These messages prompt participants to return, re-engage, and take advantage of available resources.
This structured approach helps deliver the right message at the right time, making it easier for participants to stay informed and take meaningful action throughout their journey.
Amplifying Your messaging
While the Engagement Series provides a strong communication foundation, its impact is amplified when supported by broader organizational communication efforts.
Reinforcing key messages through internal channels such as company newsletters, intranet posts, or leadership communication can increase visibility and encourage action. When participants encounter consistent messaging across multiple touchpoints, they are more likely to engage with the program and follow through on next steps.
Clear and consistent communication also helps participants stay aware of important deadlines, incentives, and available resources without needing to actively search for information.
Navigate support for a complete communication strategy
The Engagement Series serves as a core component of participant communication. Additional automated communications (autocomms), along with custom client communications and a coordinated events calendar, can further support your program and enhance the participant experience.
These communications provide additional touchpoints, support specific initiatives, and create more tailored outreach based on your population’s needs.
Your Client Success Manager can help you identify opportunities to expand your communication strategy and determine which additional communications may be most effective for your program.