As we enter the second half of the year, it’s the perfect time to double down on strategies that drive meaningful engagement. The goal - maintain consistent engagement throughout the year, rather than peaks and valleys.
Here are a few tried-and-true tactics that are gaining traction across our client base. Whether promoting mental health, preventive care, summer activities, or Open Enrollment, these ideas get results.
🎯 Align with National Health Observances
National health observances are opportunities to focus employee attention. When wellbeing topics are part of the broader conversation, employees are more likely to engage. Focused campaigns help connect these moments to practical support.
For example, during Mental Health Month in May, Navigate implemented a structured engagement strategy supporting employees’ understanding and mental wellbeing. Participants received curated educational materials and engagement touchpoints via the Navigate Engagement Series, including digital articles, platform resources, and custom Wellbeing Webinars led by expert coaches. Check out the Mental Health Month campaign blog for additional details and ideas to support mental health all year.
Pro Tip
Use national health observances as timely entry points, then connect employees to the specific resources, benefits, and wellbeing activities available through your organization.
Check out what is coming up in July, August, and September in Navigate’s Engagement Series and get signed up with your Client Success Manager.
💡Make Wellbeing Easy to Access – and Hard to Ignore
Engaging employees – especially those less likely to respond to digital messages – requires meeting them where they are. Consider setting up “stop-by” tables at their worksites, immediately following team huddles or meetings. These approachable hubs offer employees a chance to ask questions, meet wellbeing champions, pick up handouts, and get real-time support in a casual space.
Pro Tip
Aligning these efforts with the new mobile onboarding experience and upcoming group challenge creates timely momentum to increase participation and engagement.
⚽⚾🏀Score! Reminders
Summer is packed with basketball, baseball, softball, and soccer moments, making it a great time to bring that same energy into your wellbeing program.
Encourage employees to check their progress by completing the Wellbeing Survey and Total Health Survey (and even earn rewards) to view their Wellbeing or Total Health Scores. Integrate biometrics into your platform? There’s a Score! here, too.
These scores can help participants better understand where they are today, identify opportunities for improvement, and take meaningful next steps in their wellbeing journey.
Consider sending targeted reminders to participants who have not yet completed their surveys. It is a quick and easy way to boost platform engagement while helping employees stay on track and make the most of the resources available to them.
Pro Tip
Use a sports-inspired message to encourage employees to “check the Score!” and complete their surveys. It is a simple way to make wellbeing feel timely, fun, and actionable.
🎤 And Don’t Forget Wellbeing Webinars
Clients can also take advantage of Navigate Wellbeing Webinars with just a few weeks’ lead time, making them a flexible option for busy seasons, timely initiatives, or areas where employees may need extra support.
Wellbeing Webinars can be especially helpful when your organization wants to reinforce key wellbeing pillars such as financial wellness, balance, physical activity, social connection, preventive care, or stress management. Each session is tailored to your program, benefits, resources, and workforce needs, so employees receive relevant information they can use right away.
To make activation even easier, Navigate also provides post-event marketing support and a webinar recording you can share again, giving your team one less thing to manage and helping you extend the value beyond the live event.
Check out our Wellbeing Webinars library here →
Pro Tip: Pair Navigate Wellbeing Webinars with organization-wide events, such as United Way campaigns, charity initiatives, employee appreciation events, or annual meetings, to show support for employees and your broader community at the same time.
Bonus Tips
Other great times to use Wellbeing Webinars:
- Welcoming employees after a merger or acquisition
- Celebrating company milestones, such as a founding anniversary
- Aligning with annual conferences, employee appreciation weeks, or local and national holidays
- Supporting ERG initiatives focused on topics such as women’s health, caregiving, professional development, mental wellbeing, or financial wellness.
- Creating a regular webinar cadence a few times per year to support new hire onboarding and provide helpful refreshers for tenured employees
📫What’s Coming Next
Navigate’s Engagement Series covers timely wellbeing topics and health observances — no extra work for you. Just let your Client Success Manager know you would like the Engagement Series activated. Simple as that!
July: UV Safety Awareness Month with focus on sun safety, skin protection, and summer wellbeing
August: National Immunization Awareness Month with emphasize preventive care, immune health, and proactive management
September: National Self-Improvement Month with focus on managing stress, preventing burnout, and redefining success sustainably.
Download the Engagement Series monthly topic overview →
Ready to Activate Your Next Campaign?
Your Client Success Manager is here to help you identify which campaigns are most relevant for your population and how to use them in a way that supports your broader wellbeing strategy.
Whether you are looking to drive awareness, promote benefits, support seasonal health priorities, or increase platform engagement, short-term campaigns can help you create meaningful moments of connection throughout the year.
Connect with your Client Success Manager to discuss upcoming campaigns, available resources, and opportunities to tailor campaign activation for your workforce.
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